What Your Major Product Needs to Capitalize on Localization Services

Project Management Localization Service Providers Offer a Robust Solution

Localizing simple products requires a respectable but still manageable amount of expertise for most companies. But applying localization services to intricate products such as video games or a complete line of prepared meals involves so many different types of “translations” to get the product ready for the new market that even firms experienced at taking products global can find their management capacity stretched beyond its limits.

When delivering the right translation of a product to the new market is essential for success and business growth, and leading the localization project is beyond the scope of the producing company’s capacity, a firm that offers expert localization PMO services can make it possible to bring the product to market in time and on budget. Many large firms have their own internal project management office and as a result have enacted successful project portfolio management practices. The resultant competencies can be valuable resources during the localization process, but are often not sufficient in and of themselves.

The best localization services come from firms with experience bringing local knowledge from the target market to bear that they support with niche project management expertise. These firms are experts both in product localization and project management. This means they will either have experts in the target market able to deliver insight, or will be affiliated with a translation solutions provider, so that even the most technical language or sensitive cultural issues can be localized to appeal fluently to natives.

A firm taking a product global should also expect this type of localization services provider to have experience localizing products for major corporations, and thus be skilled at harnessing core competencies of the producing firm as an essential resource, then managing resource allocation and intermediary deliverables to keep the localization project on schedule and within budget.

This kind of localization service can be the most beneficial for firms that lack a PMO with any localization experience, but are often an effective solution for many different types of firms and products. Please contact us for more information; we are available by phone at 425.284.7800, or email us at adainfo@adaquest.com.