Localization Knowledge Is Vital
Know What To Say & How to Say It When Training for Local Sensitivities
adaQuest’s project management consultants know that when it comes to expanding to international markets, localization is essential, and localization is all about understanding context. Our localization project management consultants understand how to address language and culture barriers, as well as many other elements that can inhibit the communication process that is essential for firms expanding to new markets.
Of course, the content has to be well done too, because that is the way that you present your product, so it is how your new customers will learn to identify with that product. But to capitalize on the growth potential of foreign markets, getting the context right is just as important. If you do not understand the environment, your communication will not connect with potential customers, and they will not see the value of your product.
We understand that the core of your message to customers has to communicate a few specific, essential points; our consultants will prioritize maintaining the integrity of that message based on their understanding of the power of: these elements:
- Branding – this may involve corporate name, logo, contact details, etc., in modified ways;
- Usage – understanding of the product can best be developed when local examples have been incorporated;
- Re-contextualizing specific content – a firm’s corporate culture and identity must be maintained while at the same time adapted to make sense for the local audience.
As an expert in helping vendors outsource, adaQuest is proud to assist in product and training material development. Our project managers are well aware of many factors that typically arise when developing your product localization for training purposes. For example, the training phase of your localization project may run into:
- Varied or unfamiliar learning styles and audience characteristics;
- Different types of interaction that may be necessary, including teacher-trainee in person, teacher-trainee online, or trainee-customer;
- Unknown languages: while this seems obvious, new languages and unfamiliar dialects can represent a significant hurdle for trainers accustomed to working in different countries, and can lead to embarrassing mistakes;
- Complicated cultural sensibilities, such as political, religious, social, ethnic, and gender-based beliefs that make conveying core values clearly much more complicated.
adaQuest also brings to the table a database of local experts skilled in key areas for training and product development. By starting off using already developed competencies and modifying them to fit the context, adaQuest project management consultants are able to plan and produce training materials efficiently and effectively. We excel at delivering the highest level of expertise at this stage of project development.
We invite you to call us at 425.284.7800, or email us at adainfo@adaquest.com. We will enjoy helping you get started with the process of understanding your new context and making your product viable in that market.
