adaQuest Best Practices Yield Valuable Visual Media for Product Localization
Video Localization Customized for Audiences
Product localization is essentially the process of translating a product – its preparation, presentation, marketing, sales, and customer service – to be valuable in a new context. adaQuest’s localization project management services include using videos in this communication process to help firms reach their target audience. Our top quality video production optimizes product descriptions, training clarity, language use and voice projections, and demonstrates cultural sensitivity. adaQuest excels at creating video content that helps with these three crucial areas of project localization.
A localization project management services company should provide expertise for the development of videos that can offer each of these three services. Additionally, adaQuest understands the time and money that a firm has invested in creating its value statement and positioning its product. Our experts harness a firm’s core competencies regarding the value of its product, work with local talent to maintain that vision, and communicate it to the new market in terms that are locally appealing. This strategy allows style and tone to be preserved and conveyed effectively to the local market.
Videos that serve these three purposes are especially likely to benefit from localization:
- Marketing – for example, videos on your website;
- Training/teaching– videos are a valuable tool to prepare sales and/or support staff in localized markets;
- How-to products –typically produced to enhance general understanding about the need for and uses of the product.
When training support staff in the new market, it is important to be aware of cultural barriers that can lead to miscommunication so that trainers can be prepared to adjust training materials as necessary. Local talent, expert localization project managers, and localized video work together synergistically to make successful training possible. This is important because trainees eventually become your ‘front line’ representatives in the market. You cannot afford to have cultural misunderstandings confuse or turn away a potential customer.
adaQuest believes in delivering the best localization project management services possible. Video localization is an integral part of this goal. If you are ready to discuss how we can serve your international growth goals, we are ready to help. We are available by phone at 425.284.7800, or email us at adainfo@adaquest.com.
